BARBARA AMELI
UX/Product Designer
SKILLS
Figma
Microsoft Office & Word
ContentSquare
Adobe Creative Suite
Sketch
Canva
CONTACT
EDUCATION
2023-2024
Student UX Design Bootcamp | Remote
General Assembly
Completed 480 hours of immersive UX design study, practice, and professional training, acquiring comprehensive knowledge in the field.
Delivered four end-to-end UX design projects within stringent deadlines, demonstrating strong time management, adaptability, and teamwork.
PROFILE
Driven by clarity, impact, and iteration, I design user experiences that solve real problems and scale with purpose. My approach combines systems thinking, strategic research, and hands-on design to create intuitive, high-performing products.
With experience across CRO, design systems, and product optimisation, I work closely with cross-functional teams to deliver solutions that are not just usable — but measurable, consistent, and user-centred.
WORK EXPERIENCE
2024 / Present
UX DESIGNER
Charles Tyrwhitt
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Lead end-to-end UX/UI design for the CRO team, delivering high-impact projects like the PDP redesign and multibuy tracker — which contributed over £822K in projected revenue uplift.
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Created and implemented the company’s first design system, enabling 50+ tests in six months and improving speed and consistency across the team.
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Contributed to every CRO experiment to date, helping deliver over £7M in total projected revenue uplift.
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Initiated and led Charles Tyrwhitt’s first in-store usability testing program, pitching it to directors to secure store approval, then conducting 40+ moderated sessions with real customers to uncover friction across product discovery, sizing, and purchase flows.
2024
UX Designer
WineFi
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Led the redesign of WineFi’s investment website, improving clarity, trust, and usability for high-net-worth users across desktop and mobile.
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Delivered a modular visual system tailored to the product’s core user journeys, working end-to-end from concept to handoff.