ux designer
product Designer
CRO
E-Commerce
Behavioural ux
UI DESign
Charles Tyrwhitt’s multibuy offer had been live for years — but it wasn’t converting. We redesigned the tracker and messaging to make the offer visible, clear, and motivating, resulting in an 11.5% lift in conversion and a significant impact on AOV and RPV.
UX STRATEGY
Research-led
optimisation
A/B TESTING
I led the redesign of the Product Detail Page — CT’s highest-traffic and most valuable page. We validated ideas with in-store testing and A/B variants, ultimately improving hierarchy, usability, and revenue performance across mobile and desktop.
atomic design
figma
scalability
Design ops
I created Charles Tyrwhitt’s first Figma-based design system from the ground up — including components, templates, prototyped flows, and full documentation. It empowered the team to launch 50+ CRO tests in 6 months and standardised UX across the site.
Fintech
Design Systems
WEbflow
UI Design
WineFi's website was designed to transform the way investors experience fine wine. Press "Read More" to discover how we've blended design and technology to create a seamless and trustworthy investment journey.
